Harley-Davidson (HOG.N) has named Arthur Starrs, CEO of Topgolf International, as its subsequent Chief Executive Officer, efficient October 1. The appointment concludes the corporate’s prolonged seek for a successor to present CEO Jochen Zeitz.
Harley-Davidson introduced in April that Zeitz would step down in 2025 after a five-year tenure centered on reviving the enduring American bike model amid declining demand.
Starrs will take the reins at a vital time as the corporate continues its efforts to modernize operations and entice a brand new technology of riders.
