NAIROBI, Kenya, July 24 – Safaricom has introduced it has surpassed 50 million prospects in Kenya forward of the telco’s silver jubilee in October this 12 months.
The firm attributes the milestone to a year-long buyer engagement marketing campaign that introduced companies, rewards, and experiences nearer to customers nationwide.
From giveaways to digital platform enhancements, Safaricom says its outreach has bolstered its place as a central a part of Kenyan connectivity.
“We are honoured by the belief that over 50 million Kenyans have positioned in us. This milestone displays the deep connection we have now constructed with Kenyans over the previous two and a half many years,” mentioned Safaricom Group CEO Peter Ndegwa.
“As we method our silver jubilee, we recommit ourselves to at all times being a pressure for good and creating what’s subsequent for our prospects.”
He famous that Safaricom’s journey from simply 17,000 prospects at its launch in 2000 to at this time’s 50 million underscores its affect on Kenya’s digital and monetary transformation.
The firm’s cell cash platform, M-PESA, has advanced right into a full-fledged digital ecosystem, whereas its continued investments in connectivity from 3G and 4G to 5G have redefined how Kenyans stay, work, and talk.
This buyer milestone additionally comes on the heels of Safaricom’s profitable enlargement into Ethiopia, the place the corporate lately surpassed 10 million prospects.
The development in Ethiopia marks a key step towards Safaricom’s broader ambition to turn out to be Africa’s main purpose-driven expertise firm by 2030.
In the final monetary 12 months alone, Safaricom contributed Sh722 billion to Kenya’s economic system and supported over 1.28 million jobs.
Meanwhile, group initiatives via the Safaricom and M-PESA Foundations have benefited over 8 million Kenyans, enhancing entry to training, well being, and livelihoods.
