The new function permits corporations to provoke real-time voice conversations by WhatsApp’s native interface, providing prospects a seamless shift from chat to voice with out leaving the app. It could be activated from chats, web site hyperlinks, or in-app deep hyperlinks.
The integration, now obtainable globally, is aimed toward enhancing concern decision, particularly in sectors like banking, retail, e-commerce, and aviation, the place prospects usually want sooner, extra personalised help.
The voice function works alongside Infobip Conversations, the corporate’s cloud contact centre platform, guaranteeing brokers can swap between messaging and calls whereas sustaining full dialog historical past.
Infobip says the addition additionally enhances buyer belief by branded calling, the place verified enterprise profiles present the corporate’s title, brand, and a checkmark throughout calls—serving to fight fraud and enhance name pickup charges.
The function is a part of Infobip’s broader push to develop safe, branded communication channels, with a Branded Calling ID (BCID) answer additionally anticipated to launch later this yr.
