Johannesburg – The APO Group (www.APO-opa.com) has received gold on the prestigious 2025 SABRE Awards Africa for its pioneering World Unseen Experience at GITEX Africa marketing campaign with Canon Central and North Africa.
The marketing campaign showcased Canon’s modern efforts to make images accessible to folks with visible impairments via tactile imagery, remodeling the way in which artwork and visible storytelling are skilled.
APO Group, the main pan-African communications consultancy and press launch distribution service, was additionally shortlisted as a finalist in 5 different classes.
APO mentioned the achievement reinforces its place because the communications companion of selection for a number of the continent’s most impactful and purpose-led organisations.
The finalist placements for APO campaigns embody:
- GITEX Africa 2024, Africa’s largest tech and startup present;
- Africa’s Business Heroes 2023, a flagship philanthropic programme in Africa to assist entrepreneurs;
- The Global Africa Business Initiative (GABI); and
- Canon Central and North Africa’s 10 Years of Miraisha: A Decade of Empowerment marketing campaign
“We are extremely proud to see the affect of our shoppers’ campaigns being recognised at such a excessive stage,” mentioned Bas Wijne, Chief Executive Officer at APO Group.
“Winning gold for Canon’s World Unseen is especially significant because it demonstrates how communications can drive accessibility and inclusivity.
“Additionally, our finalist placements throughout such various classes mirror the power, creativity, and dedication of our workforce, and our dedication to sharing Africa’s constructive narratives.”
The SABRE Awards are globally recognised for celebrating superior achievement in branding, fame, and engagement.
“These accolades are a testomony to our dedication to excellence and innovation in every part we do,” mentioned Rania El-Rafie, APO Group’s Vice President: Public Relations & Strategic Communications.
“It is an honour to companion with shoppers who belief us to inform Africa’s most compelling tales with authenticity, affect, and goal.”
APO mentioned the newest business recognition additional cements the group’s place because the continent’s solely 360-degree public relations and strategic communications consultancy, with its personal proprietary press launch distribution service, Africa Newsroom (http://apo-opa.co/4kEukMY).
