NAIROBI, Kenya, July 16 – Listed advertising and marketing agency WPP Scangroup has named Miriam Kaggwa as the brand new CEO with the expiry of Patricia Ithau’s contract.
The agency’s Board of Directors introduced that Ithau, who doubles up as its Chief Operating Officer, will occupy the place in an interim capability till a substantive officeholder is picked.
“Hired in 2022, she was tasked with quickly steering the group by way of dynamic shifts within the advertising and marketing & communication area and catalyzing a vital cultural change throughout our operations,” the agency stated in a press release.
Kaggwa, a finance govt with intensive expertise within the advertising and marketing and communication trade in North America, the United Kingdom, and rising markets, will work intently with Mr. Vikas Mehta, CEO of Ogilvy Africa, Scangroup’s largest company.
Ithau exit comes after WPP Scangroup posted a lack of Sh506.7 million within the yr led to December final yr compared to a revenue of Sh130 million in 2023.
It attributed poor income efficiency to overseas alternate loss in addition to decrease revenue.
