NAIROBI, Kenya, July 14 – Popular cellular recreation PUBG MOBILE has launched devoted servers in Nigeria and South Africa as a part of a broader technique to enhance gameplay expertise and enhance cultural relevance for its rising African person base.
Branded “For Africa, By Africa,” the enlargement consists of server node choice, permitting gamers to decide on between competing inside Africa or globally. The transfer positions PUBG MOBILE among the many first world cellular gaming platforms to put money into native infrastructure on the continent.
“We perceive that steady, easy gameplay is crucial for aggressive gamers,” stated Brian Gu, Head of PUBG MOBILE Africa. “These upgrades reply on to suggestions from our African neighborhood.”
The improve additionally consists of new culturally impressed in-game content material, together with a Maasai-themed outfit and an “Afro Frenzy” dance emote, primarily based on the viral Mapangale dance. Later this yr, PUBG MOBILE plans to introduce a digital model of Mancala, the normal African board recreation, as a part of its push to combine extra regional components into its platform.
“These options transcend aesthetics. They signify our respect for African tradition and the creativity of our participant base,” Gu stated.
To additional develop its regional presence, the platform is internet hosting plenty of neighborhood occasions, together with the Africa Cup Tournament—with nationwide groups competing forward of the finals in September—and a TikTookay x PUBG MOBILE Dance Challenge scheduled for August.
PUBG MOBILE may also maintain an Airdrop Festival Carnival, providing giveaways comparable to Infinix smartphones and Oraimo equipment.
The recreation’s newest push into Africa displays a broader pattern within the world gaming business to localise experiences and enhance latency in underserved areas. With cellular gaming persevering with to rise in reputation throughout Africa, analysts say investments like these might additional speed up market development.
